Competitor Research for eCommerce 101
Competitor research seems hard, right? But eCommerce retailers who don’t know what their competitors are up to find it difficult to make informed decisions about customers needs and get new customers [...]
Competitor research seems hard, right? But eCommerce retailers who don’t know what their competitors are up to find it difficult to make informed decisions about customers needs and get new customers [...]
Marketing as an eCommerce Retailer: The Introductory Guide It may seem difficult at times, but setting up your marketing strategy is the first thing you have to do after launching your site. And in a [...]
eCommerce retailers' biggest question is "My return on investment for social, organic and paid marketing...where is it?". And it is a tough question to answer because the eCommerce market is so variab [...]
Product Listing Ads (PLAs) on Google Shopping present a way for eCommerce marketers to reach targeted, specific, and ready-to-purchase consumers. PLAs are the images people see when searching for a pa [...]
New ad-efficacy metric from Google sheds light on a changing industry The boom of Internet advertising has led to the use of clicks through (CTR) and impressions becoming the predominant sources of on [...]