Christmas is only 7 DAY AWAY!
We know… It’s an exciting time of year for many reasons, but for us, the reason for the season is online sales!
Online shoppers came out in record numbers this year for Cyber Monday, which passed $2 Billion in eCommerce sales earlier this month. That can only be good news for this last minute sprint for Holiday shopping. Here at Current Commerce, we’re busy making changes of our own to our clients’ websites to help them convert as many customers into sales as possible.
In case you’re late to the game or you’re looking to make last minute tweaks…
Here are 5 Ways to Maximize Holiday Shopping Sales on your eCommerce Store
1. Get Your Brand into the Holiday Spirit!
Let’s be honest, we all like the sounds and smells that come around this time of year. There is something about snow flakes and gingerbread men that make us want to curl up by a fire and watch re-runs of old Christmas movies..
Your website should reflect these feelings by letting your visitors know that you’re just as excited about the Holidays as they are! This means changing colors on your site or adding seasonal imagery around your online store.
Whatever you do, just make sure that everyone who visits your store, knows that it’s time to buy something for Christmas.
2. FREE SHIPPING! FREE SHIPPING!
This works so nice, we had to say it twice!
Offering free shipping to your customers is one of the EASIEST ways to get more sales. It might not seem like shipping is a big deal, but to consumers, it’s one less thing they have to worry about. People love simplicity, so packaging up your sales to include shipping costs will lead to a happy customer that will love to come back time and time again.
3. Pop-Ups Work
These may seem annoying at times, but the important thing to remember is that they work.
More importantly is that this email capture technique will help you grow your customer base, by offering incentives in exchange for email addresses which is both good for your customer as well as your business.
Now you may not get immediate sales from this technique, but what you will get is another customer that you can directly re-market to whenever you’d like. That is very valuable in extending the lifetime value of your customers.
4. Holiday Landing Pages
Holiday branded landing pages are a must for any paid advertising campaign.
Creating and using custom landing pages for all promotional activity, will help you attract and convert your customers that are clicking on holiday themed ads. We see a huge increase in conversions when driving people to custom pages when compared to standard category and product pages. These type of holiday promotions typically result in improved click-through and conversion rates.
5. Be Accessible and Supportive
Nothing says “we have your back” like a direct customer service phone number displayed on your site.
This is especially true during the holidays. Providing excellent customer service during the holidays should be one of your top priorities this season. If you don’t answer phone calls or emails in a timely manner, then you’ll lose a sleigh’s worth of customers!