ABOUT MICHAEL CROWLEY

12+ Years of eCommerce Leadership. Built for Growth.

I help brands turn eCommerce into a growth engine — driving revenue, optimizing operations, and elevating customer experiences across every channel. My approach combines strategic leadership with hands-on execution to deliver measurable, sustainable results.

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12+

YEARS

of eCommerce Leadership

50+

BRANDS & BUSINESSES

Partnered With Across B2B, B2C & DTC

MARKETPLACES & CHANNELS

Managed

100%

FOCUSED ON GROWTH

Efficiency & Experience

Proven

TRACK RECORD

of Driving Revenue & Customer Loyalty

My Story

I'm passionate about eCommerce and bring over 12 years of experience driving digital growth for B2B, B2C, and DTC brands across owned websites and marketplaces including Amazon and eBay.

I bring a unique combination of consultative leadership and hands-on execution, enabling me to build and lead cross-functional teams, guide complex digital projects, and align marketing, technology, and operational strategies with broader business objectives.

Driven to leverage emerging technologies and data-driven insights, I thrive on building high-performing eCommerce operations that deliver sustainable, measurable growth across all digital channels.

Michael Crowley

Director of eCommerce | Consultant

Experience Highlights

Director of B2C

Driven Lighting Group / DTC + Marketplaces | 2024–2026

Leading B2C strategy and operations for DTC brands across websites, Amazon, eBay and other marketplaces. Driving revenue, AOV, catalog expansion and customer lifetime value.

Director of eCommerce

Driven Lighting Group / DTC Brands | 2022–2024

Built and scaled eCommerce operations, optimized performance marketing, SEO/AEO, CRO, and merchandising across multiple channels. Developed cross-functional AI initiatives to improve efficiency and growth.