Aaron Hill, Author at Current Commerce

About Aaron Hill

Aaron is an amateur filmmaker, marketing blogger, and has passion for carpentry. He loves putting his creative stamp on the world (material and digital). Continually striving to find new angles and methods of communication are what drives the marketing gears in his head. He also enjoys a nice pair of pants that just came out of the dryer.

What is Omnichannel?

By Aaron Hill| 2017-12-28T15:05:51-05:00 February 24th, 2015|

For the first time in human history there will be more mobile devices used on the Internet than desktop computers (1.9 billion mobile vs. 1.7 desktop users). This changing dynamic is naturally having [...]

10 things to know before you attend Americasmart

By Aaron Hill| 2023-12-16T02:38:13-05:00 December 31st, 2014|

What Americasmart is “AmericasMart Atlanta is the premier product destination in the center of a global crossroads — the nation’s leading gift, home furnishings, apparel, and area rug marketplace.”- A [...]

The Decline of Black Friday

By Aaron Hill| 2017-12-28T15:05:52-05:00 December 2nd, 2014|

From humble beginnings Black Friday as thought of today, wasn't a mainstream concept until the early part of the millennium. One might have assumed it was the creation of a clever person in advertisin [...]

Click it or visit?

By Aaron Hill| 2017-12-28T15:05:53-05:00 November 7th, 2014|

New ad-efficacy metric from Google sheds light on a changing industry The boom of Internet advertising has led to the use of clicks through (CTR) and impressions becoming the predominant sources of on [...]