Product Data Feeds
An Automated Feed from your Store to the Major Shopping Channels
“Shopping Channel Advertising… Automated & Optimized.”
Whether referred to as “Product Listing Ads” or “Shopping Campaigns”, feeding your product details and images to search and shopping engines is a relatively new and under-utilized advertising strategy. Our team automates the process of feeding the product details to the engines and reports on the data to help improve impressions, rankings, click through rates, and conversions.
- Dedicated Product Listing Manager
- Search and Shopping Engine Feeds
- Budget & Bidding Management
- Conversion Tracking & Optimization
- Reporting & Analytics
Shopping Campaigns vs Traditional Text Ads
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Percentage of Walmart’s Google PPC Spend on Shopping Campaigns vs Text Ads (Q2 2014)
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Lower bounce rate from site visitors from Shopping Ads compared to Traditional Text Ads
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Higher Click Through Rate (since 2013) compared to Traditional Text Ads
