LEARN HOW TO MANAGE & OPTIMIZE YOUR ENTIRE DIGITAL MARKETING FUNNEL
SOCIAL MEDIA MARKETING
With over a billion active users browsing social networks each month, Facebook, Pinterest, and Twitter have become reliable channels to reach a targeted audience. With granular demographic and personal interest data, social networks allow your business to segment and test separate campaigns across several different target audiences. Learn how to leverage these channels to promote your brand to a targeted audience and grow your customer base
Workshop Exercises
- Paid and Organic Content Campaigns
- Ad Targeting & Budget Management
- Brand Content Curation
- Social Brand Monitoring
- Detailed Performance Reporting
SEARCH ENGINE ADVERTISING
Nearly 12 billion searches are performed on Google each month. Unlike social browsing, search engines provide an audience of active searchers with actionable intent. With sophisticated tools and granular controls, product companies are able to target searchers with both text and image ads searching for their products and product categories. Learn the art and science of search engine keyword research, bid management & testing, performance reporting, and campaign design.
Workshop Exercises
- Adwords Campaign Design
- Bid Adjustments & Testing
- Keyword Research & Grouping
- Multi-Channel Retargeting
- Detailed Performance Reporting
WEBSITE CONVERSION DESIGN
Our talented web design team shares their experience in building websites to convert more browsers to buyers. Whether you sell online, in-store, at tradeshows, or all of the above, your website can drive sales for your business with purposeful navigation, an intuitive product catalog, and a sales funnel approach to design.
Workshop Exercises
- Sales Funnel Driven Design
- Search Engine & Mobile Optimization
- Product Catalog Architecture
- Website Management Best Practices
CUSTOMER ENGAGEMENT
Acquiring new customers is one of the most resource intensive activities for a business. For products companies, especially those with higher volume and lower margins, implementing a process to increase revenue per customer acquisition can often provide the necessary return to justify or grow the investment.
Workshop Exercises
- Upsell & Cross-sell Campaigns
- Promo Code Management
- Loyalty Program Management
- Customer Ranking & Reporting
