eCommerce retailers' biggest question is "My return on investment for social, organic and paid marketing...where is it?". And it is a tough question to answer because the eCommerce market is so variab [...]
Google Shopping Updates & Optimization Some of you may have noticed that Google has been investing more time lately into their Adwords Shopping Campaign features. Last year Google renamed their [...]
The good news is that we know enough about shopping online to answer the most sought-after marketing questions around. The bad news is that we don’t have enough psychic abilities to determine the so [...]
Product Listing Ads (PLAs) on Google Shopping present a way for eCommerce marketers to reach targeted, specific, and ready-to-purchase consumers. PLAs are the images people see when searching for a pa [...]