There are a lot of email marketing platforms popping up recently as brands have started to realize the importance of using email marketing services – that they’re best at collecting contacts and sending emails. But you have to choose the one that works best for your business and easily integrates with your website.
Among the myriad of services, the following should be the ones you need to consider during your search:
Kevy helps eCommerce retailers increase revenue and retention through email marketing, cart abandonment, dynamic popups, and trigger-based emails. Each pricing package is based on the amount of marketable contacts and includes unlimited email campaigns. If you’re a growing company, definitely check them out.
Remarkety is a platform for retention, re-engagement, cart recovery and so much more. As one of the most reasonably priced platforms on this list, it is definitely an option to check out if you’re looking for an email platform that grows with your company.
Rare.io predictive email marketing for online stores to increase click-through rates with the use of personal product recommendations. Their pricing is exceptionally reasonable for the quality of the program, so you should definitely check them out here.
Emma provides powerful automation with dynamic content, seamless opt-ins, and beautiful insights. Their pricing packages range from agency to university level – so make sure to check out their options.
Mailchimp provides automation with editing tools and easy to customize templates. As one of the most popular email marketing platforms, you should probably consider it given its ease of use. Plus their pricing tool is too adorable and fun to miss out on!
Also, when choosing a platform you should consider if the platform offers:
- Customization of email templates
- Audience segmentation that sends targeted emails based on user profiles
- Opt-in forms that can be integrated with your eCommerce store or embedded in your site
- Detailed analytics to measure the success of your email campaigns.
Once you’ve selected your platform, you should consider how you’ll start building your subscriber list.
Check back soon for our advice on how to build and collect your email contact list!