This week in eCommerce news… Instagram announced its decision to switch from chronological to best posts first, Google announced Analytics 360 suite for enterprise marketers, Mastercard showcased eCommerce payments in virtual reality, Nexway collaborated with Kingsoft, and Handshake raised an additional $14m in funding – overall a busy week in the eCommerce world. These are the eCommerce news pieces you do not want to miss:
- Instagram announced on Tuesday, albeit unexpectedly, that they are changing their algorithm so that your feed will be ordered to show the moments that users are expected to care about. So the chronological order is going away..forever. The order of photos and videos in users’ feeds will be based on the likelihood a user will be interested in the content, relationship with person posting, and timeliness of the post. Get ready eCommerce retailers using Instagram as a channel for connecting with consumers, because it is about to get a lot harder to stay relevant in consumers’ feeds.
- Google launched a new enterprise marketing solution on Tuesday that combined Google Analytics Premium, Adometry, enterprise-class version of Google’s Tag Manager, and three new products (Audience Center 360, Data Studio 360, and Optimize 360). So if you are an enterprise-class marketer working in eCommerce looking to step up your game, look to Google Analytics 360 Suite to work more efficiently.
- On Wednesday, Mastercard debuted a new eCommerce payment option at the Arnold Palmer Invitational PGA Tournament by letting consumers buy goods through virtual reality glasses. To make this happen, the payment giant partnered with Wearality, an Orlando-based VR glasses developer. With release of this technology, we can now see a glimpse into the future of eCommerce and the steady rise in VR and wearable technology that can have a significant impact on consumer buying behaviors.
- Kingsoft announced on Thursday that they have partnered up with Nexway, premium eCommerce platform that provides a 360 sales experience. This partnership will allow Kingsoft to sell their digital products on Nexway’s eCommerce solution platforms. Consumers will now be able to have unparalleled access to Nexway’s global distribution channels, dedicated Account Managers, and multivariate & A/B testing on Kingsoft’s extremely user-friendly interface. This is big eCommerce news.
- Handshake, the “Salesforce of Wholesale”, announced on Thursday that they managed to raise an additional funding amount of $14 million from Sozo Ventures. For the developer of software that allows wholesale merchants to sell online, this funding came about in a time when it has became harder for startups to acquire additional funding (in other words, this is a big deal). The additional $14m will go towards “building more sophisticated eCommerce software for increasingly large clients” (Forbes.com).
Check back next Friday for our next Roundup. Happy Friday!