Competitor Research for eCommerce 101
Competitor research seems hard, right? But eCommerce retailers who don’t know what their competitors are up to find it difficult to make informed decisions about customers needs and get new customers [...]
eCommerce Marketing and Your ROI: How to Improve Your Numbers Today
eCommerce retailers' biggest question is "My return on investment for social, organic and paid marketing...where is it?". And it is a tough question to answer because the eCommerce market is so variab [...]
This Week in eCommerce News
This week in eCommerce news... Instagram announced its decision to switch from chronological to best posts first, Google announced Analytics 360 suite for enterprise marketers, Mastercard showcased eC [...]
How to Optimize Adwords Google Shopping Campaigns
Google Shopping Updates & Optimization Some of you may have noticed that Google has been investing more time lately into their Adwords Shopping Campaign features. Last year Google renamed their [...]