What is a PLA?

By | 2024-02-05T04:41:39-05:00 December 22nd, 2014|

Product Listing Ads (PLAs) on Google Shopping present a way for eCommerce marketers to reach targeted, specific, and ready-to-purchase consumers. PLAs are the images people see when searching for a pa [...]

Click it or visit?

By | 2017-12-28T15:05:53-05:00 November 7th, 2014|

New ad-efficacy metric from Google sheds light on a changing industry The boom of Internet advertising has led to the use of clicks through (CTR) and impressions becoming the predominant sources of on [...]